4 Inspiring Examples of Ecommerce UX

In a 2022 Forrester report, 38% of U.S. online adults stated that in the past year, it’s become increasingly important for them to buy from organizations that prioritize sustainable items and practices. While many grocery retailer sites allow you to zoom in on Nutrition Facts labels, Thrive Market offers a more user-friendly option. Once you click on a specific item, each value it represents appears on the product page, leaving you with no guesswork or questions.

  • By giving your potential clients the chance to save an item to a list and review it later, you are actually increasing the chances of a conversion.
  • ASOS clearly displays important shipping and return information on each product page using a modal accessed from a link under each product name.
  • Many sites offered insufficient product information, which left users with unanswered questions and not enough information to make purchase decisions.
  • Shoppers might abandon their cart if their preferred payment method is not accepted by you.

These factors lead to abandoned carts, the rate of which hit 80% in 2022 in the U.S.—damaging conversion rates and making customer acquisition pricier. Customers know they have the upper hand—they have almost limitless product selection while the list of your competition grows longer. And with 46% of customers unable to differentiate between most brands’ digital experiences, practicing customer-centricity and prioritizing your UX is one way to ensure you’ll stand out. Hick’s Law states that the more choices a user has, the more time it will take them to complete an action.

Ecommerce UX design

The awarded retailers are actively adopting more eco-conscious practices—not just for customer adoption and loyalty but because they care as much as their buyers. Brands are adopting practices like offering recyclable and reusable packaging, minimizing plastic and paper use, planting a tree with each purchase, or providing carbon-neutral shipping options. Online grocery marketplace Thrive Market simplifies healthy living. One of its major selling points is that it offers foods and products that accommodate a variety of diets, allergies, sensitivities, and more. One of their emerging brands, Bonnie Plants, was prioritized for optimization after being launched during the pandemic. Its product pages check all the boxes regarding detail, ease of use, a persuasive CTA, and imagery.

  • These vivid pics tell about a current sale, new drop, or direct visitors to the main categories.
  • For example, a luxury jewelry retailer’s website would likely look and feel very different than a site for a budget-conscious big box store.
  • This includes using responsive design techniques to ensure that the website adapts to different screen sizes and resolutions.
  • The former is at the top left/right corner, whereas the latter is right under the thumb.
  • The shopping flow is a general user journey that, when implemented properly, results in more impulse purchases, less cart abandonment, and higher overall conversion.
  • Less famous websites don’t have such figures, but they shouldn’t write off direct.

You can use feedback forms to understand the customers’ experience of your website. It’s highly likely that you’ll have no space to place the corresponding link/icon in the mobile header. But it’s important information for customers, so consider creating a separate block with your offline locations.

What Is UX (User Experience)?

To help them do that, your site should have a logical organization that includes categories and products. The categories are general catch-all names for multiple products that help your customers narrow their search. On this page, we’ll dive into some of the most important parts of ecommerce UX so you can make sure your online store is designed to sell. Many sites offered insufficient product information, which left users with unanswered questions and not enough information to make purchase decisions.

  • Users may wind up disoriented because it’s tough to decide which of the numerous directions to take.
  • But what’s special to people of your country at a certain time of the year, might not mean anything to people from other countries in that same period.
  • ​​UI refers to the user interface of your online store, which includes the visual and interactive elements of your website.
  • As an eCommerce website owner, your primary objective is to make the shopping process as smooth as you can for the end-user.
  • Most visitors will abandon your online store immediately and they might never come back.
  • So use the home page to tell people what kinds of products and services you deliver.

To see what’s being done right and what you could be doing better, get inspiration from these positive ecommerce UX examples below. As organizations work to keep up with demand and evolve with industry changes and uncertain market conditions, there’s no sign of a reprieve just yet. Consumers’ expectations are higher than ever—with calls for fast delivery, price matching, vast product selection, high personalization, stellar customer service, and more.

Announcing Product Module

Provide a clear text link to remove an item from cart and name it remove instead of delete. Also allow the user to set the quantity to zero to remove an item from cart. Once the user clicks the remove link, instead of removing the item immediately ask if the click was intentional. When possible https://investmentsanalysis.info/remote-hiring-guide-how-to-ace-a-remote-hiring-2/ add a gift wrapping option to purchases on your store and allow buyers to add a personal note to their gifts. Also, let the shopper choose whether or not to include the price information in the invoice during delivery. Shipping and billing addresses will be the same for majority of the orders.

ecommerce ux

This type of content not only lets customers imagine how clothing is going to look on them but also shows more details of products. In e-commerce, it’s important to set who your buyers are from the initial stage of the project. This is the field where designers and business experts can work as one team for good of everyone, first of all of the target user. It can help you boost conversion rates, increase customer satisfaction, and reduce shopping cart abandonment. As I explained above, if the checkout process is only for account holders, then it excludes a large number of potential customers. So make sure you allow first-time visitors to make purchases by providing a smooth checkout process.


When the user arrives on the home page, greet them with timely content and specific calls to action (CTAs). A large banner image that corresponds to the current season or a specific event along with an appropriate CTA helps the user move to the next step in the shopping process. When creating CTAs, avoid generic phrases like “get started” that don’t clearly tell the user what’s coming next. User experience 15 Beautiful Closet Offices That Prove Bigger Isn’t Always Better (UX) in ecommerce is the way your customers interact with your online store. This includes everything from the assumed context they have when visiting a webpage to how they browse your products to the way they check out and beyond. If you do this, you can then choose an online store theme or customize your theme to make the page work for the user instead of shoehorning the user’s experience into the page.

A study from Animoto highlighted the fact that 73% of respondents were more likely to buy something after watching a video that explained the product or service. Using social media and other promotional tools is a good way to encourage your users to review your products. When you visit these websites, you will notice that customization enhances the UX because it gives users the ability to control their interactions with the site. A number of issues can bog down your website and landing page, but two of the biggest culprits are scripts and images. An Adobe study showed that 39% of people will stop using a site if the images take too long to load.

Among the core aspects dealing with the mentioned issues and considered from the early stages of design like UX-wireframing and user research, we would mention the following. It’s essential to set which benefit (or set of benefits) will differ this website or application from the others and make it the core value presented via design. ASOS clearly displays important shipping and return information on each product page using a modal accessed from a link under each product name.

ecommerce ux

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